Tanya Kostiw

To put a positive spin on mornings, BelVita is continuing to encourage consumers to have what it calls a “#MorningWin,” with its latest round of sampling initiatives to support its newest SKUs – Breakfast Bites and a new flavour of its Crunchy line, Cinnamon Brown Sugar. This time around, the Mondelez brand’s morning sampling stations include a piano player singing real-time #MorningWins.

http://strategyonline.ca/2015/07/07/mondelezs-musical-mornings/